May 20, 2008 by Felix
This article was first conceived by a thought of mine that, among other things, culture differences within the ranks of a hedge fund company could possibly influence the performance of the fund. Rather than subjecting myself to being a participant in the ongoing statistical warfare, this article’s topic was switched from one that would be subject to personal objectivity, to another that is more impartial. What I seek to share in this article is the (possible) presence of cultural conflicts within hedge funds and their management companies in Asia, and some negative implications these conflicts may bring.
Investors and academics have always challenged themselves (and each other) with the Herculean task of identifying the “best” hedge fund. How is performance determined? How does one consider the risk a hedge fund is exposed to? Does understanding the strategy equip one with the capabilities to predict either of these factors? As the industry matures, investors and academics have also grown. Experts have moved on and determined that even having a complete understanding of the quantitative scores of hedge funds (who are mostly un-regulated pools of investments, relative to their mutual fund counterparts) is insufficient to warrant an investment. Some experts assert that operational weaknesses cause easily as much trouble for hedge funds as do market stresses. Others have gone ahead to write papers on the topic of managing the operational risks of hedge funds.
As indisputable as it is that both quantitative and qualitative components of a hedge fund contributes directly or indirectly to its performance and sustainability, one must not ignore the genesis of it all – the people behind the fund. For the purpose of completing this article, I conveniently assume that hedge funds are usually made up of at least two people, and the people managing hedge funds, like any other person on the street make decisions based on memory and reasoning. And like you and I, these people’s decisions are influenced by their culture. The Founder and Chair of EIM Group, Arpad Busson, rightfully said in an interview with Newsweek: people are at the heart of every success.
Hofstede’s Cultural Dimensions
In the late seventies, as an anthropologist from the Netherlands, Geert Hofstede conducted in-depth surveys and interviews with a large number of employees working for IBM in 53 countries. Using standard statistical analysis on his findings, Hofstede determined patterns of similarities and differences among the responses. He then formulated his theory that cultures around the world vary along consistent dimensions:
- Power Distance Index (PDI)
- Individualism (IDV)
- Masculinity (MAS)
- Uncertainty Avoidance (UAI)
- Long-Term Orientation (LTO)
Power Distance Index
A hedge fund management company with high PDI may have in place a more rigid investment process, with possibly a single fund manager making the final investment call. When analyzing such companies, it may be useful to focus one’s attention to the expertise and responsibilities of the individuals in the higher ranks of the hierarchy. Problems may brew unexpectedly if the “alpha males” are no longer regarded as competent by other members of the company. Problems could range from basic employee frustration to employee turnover. Companies with high PDI may also be more prone to key man risk, relative to companies with low PDI. Information integrity may also be an issue, as it may be possible that all information provided to external parties will first be filtered by a senior member of the company. If one has a preference for analysis through interviews with lower-level employees within a hedge fund company, this may pose as an obstacle.
Individualism
Hedge fund companies whose employees are mostly individualistic tend to risk a lack of communication and possibly introduce unnecessary misunderstandings which may affect the daily operations of the hedge fund. Depending on the role of the individual, however, individualism might not be a negative culture. For example, the marketing person may have a highly-individualistic culture without causing trouble to the running of the hedge fund. However, if the trader is an individualist, one can only imagine the risks that may bring. A research on motivation says that effort and performance are a function of both the outcomes individuals anticipate will result from them performing an act and their efficacy expectations. If key decision makers within the company are mostly individualists, subordinates may not be properly rewarded hence once again causing discontent, bringing with it all possible disasters.
Masculinity
Generally, this dimension affects little in the management and continuity of a hedge fund except in instances of funds who have large gender dispersions, or funds who are managed by women. This may pose some risk as the other members of the team may not respect her enough to follow her operational procedures. Being a woman in a senior management level in a team that is high on the masculinity index may also pose a threat to teamwork in general.
Uncertainty Avoidance
It is natural for humans to avoid situations in which we are made to feel uncomfortable, and our cultural perceptions and expectations control our degree of desire in which we seek to avoid these uncomfortable situations. Form a qualitative due diligence point-of-view, a high uncertainty avoidance measurement gives an analyst some assurance that the hedge fund will operate the way it promised to operate in their initial pitch. A trader and/or fund manager with high uncertainty avoidance is less prone to change their trading/investment strategies (style drift), whereas one with a lower uncertainty avoidance may be more likely to do so.
Long-Term Orientation
Hedge fund companies with a higher LTO tend to take a longer view on most things, including the hiring of staff and the performance of their fund(s). They may pay more attention to their longer term performance rather than the short term performance (yearly performance rather than monthly performance), relative to hedge funds that have a lower LTO. Hedge fund companies with a higher LTO may also pay more attention to building up their business infrastructure and may choose to strengthen their middle/back-office staff before the front-office staff. Comparatively, low LTO hedge funds may be more focused on the nearer term and probably will put more emphasis on strengthening their research and front-office staff.
Conclusion … yet another evolution in the alternatives investments industry
Qualitative analysis is more of an art than a science. Typical qualitative analysis is done using the industry-accepted AIMA generic operation due diligence questionnaire for hedge fund managers. While these questions are arguably well-structured and covers most qualitative aspects of managing a hedge fund, an analyst should view each hedge fund company (and their employees) from a cultural perspective. Doing so makes the analysis process more effective and applicable, rather than a “cut-and-paste” task.
Felix.
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